More and more consumers are valuing a product’s eco-friendliness. There is all-time high consumer awareness, especially when it comes to who is environmentally-friendly and who is not. Sustainability is becoming a significant pillar of brand value, and if you want your product to be holistically earth-friendly, then their packaging labels must also be sustainable. Here are the emerging eco-friendly labeling trends.
Earthy Color Schemes
The color palette is of significance in a label. Hues have a significant impact on the feelings of a consumer, and if you want to make them feel that eco-friendly feeling, then the trend is to use natural color tones.
For instance, shades of brown depict the earth and soil, reflecting that your product is organic. Green elicits freshness, and white is connected with simplicity. Evoke feelings with the help of a little color psychology.
More Millenials
Studies show that younger shoppers, those 30 and younger, are especially interested in products from firms that practice environmental sustainability.
Simonetta Lein, a member of the Forbes Young Entrepreneurs Council, discussed that millennial buyers generally avoid the risk of unknown brands, but they are more willing to spend on and try products made by environmentally-green companies.
As a result, companies are slowly committing to earth-friendly practices, including their labeling.
Additional Information
Packaging labels are leaning towards the space-efficient designs, packing into the spaces as much information as possible, such as product benefits and ingredient lists. Emerging styles include the folding and 360-degree labels.
In addition to the ingredients and perceived benefits, consumers also would want to see some certification or seal, proving that a regulating body or authority approved the product as eco-friendly. The certification instills that the product has undergone stringent checks and passed rigorous criteria, a testament to their quality.
Choosing the Correct Terms
There are several terminologies related to natural and eco-friendly products, but when misused, may lead to a case of false advertising. There are rules in place on when to use related words and terms.
For instance, ‘organic’ can only be used for products free from any synthetic material. The word ‘natural’ can only be used for ones with no artificial ingredients, while ‘recycled content’ only applies to products made from waste and recycled material. Know about the different terminologies and when to use them.
An environmentally-friendly product must also come with equally eco-friendly packaging. Work with a label supplier to discuss green labeling options to ensure that everything about the products screams green and clean.
Last Updated: August 14, 2019 by Anthony Edwards
Rising Eco-Friendly Labelling Trends
More and more consumers are valuing a product’s eco-friendliness. There is all-time high consumer awareness, especially when it comes to who is environmentally-friendly and who is not. Sustainability is becoming a significant pillar of brand value, and if you want your product to be holistically earth-friendly, then their packaging labels must also be sustainable. Here are the emerging eco-friendly labeling trends.
Earthy Color Schemes
The color palette is of significance in a label. Hues have a significant impact on the feelings of a consumer, and if you want to make them feel that eco-friendly feeling, then the trend is to use natural color tones.
For instance, shades of brown depict the earth and soil, reflecting that your product is organic. Green elicits freshness, and white is connected with simplicity. Evoke feelings with the help of a little color psychology.
More Millenials
Studies show that younger shoppers, those 30 and younger, are especially interested in products from firms that practice environmental sustainability.
Simonetta Lein, a member of the Forbes Young Entrepreneurs Council, discussed that millennial buyers generally avoid the risk of unknown brands, but they are more willing to spend on and try products made by environmentally-green companies.
As a result, companies are slowly committing to earth-friendly practices, including their labeling.
Additional Information
Packaging labels are leaning towards the space-efficient designs, packing into the spaces as much information as possible, such as product benefits and ingredient lists. Emerging styles include the folding and 360-degree labels.
In addition to the ingredients and perceived benefits, consumers also would want to see some certification or seal, proving that a regulating body or authority approved the product as eco-friendly. The certification instills that the product has undergone stringent checks and passed rigorous criteria, a testament to their quality.
Choosing the Correct Terms
There are several terminologies related to natural and eco-friendly products, but when misused, may lead to a case of false advertising. There are rules in place on when to use related words and terms.
For instance, ‘organic’ can only be used for products free from any synthetic material. The word ‘natural’ can only be used for ones with no artificial ingredients, while ‘recycled content’ only applies to products made from waste and recycled material. Know about the different terminologies and when to use them.
An environmentally-friendly product must also come with equally eco-friendly packaging. Work with a label supplier to discuss green labeling options to ensure that everything about the products screams green and clean.
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